The process involves collecting information on the following points:
 

	Knowing the vision of the company, its offering to the consumers, and its promise as a brand
	Understanding your long term and short-term goals: re-positioning, launching, overhaul or changeover of identity.
	Knowing the current and the desired position in the market
	Challenges faced internally (within the organization) and externally (competition).

The methodology adapted includes a study of all existing communication material, meetings with key personnel, visits to offices and/or factories and interviews.

Based on the collected information, we transform our understanding of your identity needs into designs. Through a series of meetings/presentations, the design proposals are narrowed down, and finished and we deliver a corporate design package.